Hi I’m Georg! I’m a content strategist who helps brands create and execute their vision. I have over 7 years of content strategy, design, social media management, and brand development experience across numerous spaces.
I help elevate brands through bold content and thoughtful strategy – built for impact, made to resonate.
Mastery in: Figma, Adobe Suite, Canva, Buffer, Sprout Social, Slack, Klaviyo, SendGrid, MailChimp, All social platforms (Meta, Instagram, Tik Tok, X, LinkedIn, Reddit, YouTube), Ai Tools (ChatGPT, MidJourney, Sora), Meta Business Suite, Google Analytics, Tik Tok Advertising and Business.
The HRT Club — Manager of Social Media, Content & Influencer Strategy | Jan 2025 – Present
Lead full-cycle content development strategy across organic and paid channels. Design and manage influencer campaigns driving measurable increases in brand awareness and customer retention.
Progentec Diagnostics, Inc. — Manager Digital Marketing & Social Media | Nov 2019 – Jan 2025
Scaled social platforms to over 100k cumulative users, achieving 40% YoY growth in engagement through data-driven content iteration. Pioneered multichannel content strategies, including animated YouTube videos, podcast hosting, and app- based course content.
United Nations Relief and Works Agency (UNRWA) — Social Media, Communications & Strategy Associate | Oct 2018 – Oct 2019
Supported global comms strategy with a focus on timely, region-specific reporting and cross-platform dissemination. Managed stakeholder communications and key document preparation for international meetings, with experience in policy briefings and NGO collaboration.
Freelance Work (2022-2025)
Lyria Sporting Club, Content, Direction, Vision, Strategy, Design
Georg’s Bakery NY, Director, Content, Design, Strategy
AL GREEN Yoga, Web Design, Content Creation, Photography, Direction
System Studios London, Visual and Content
ESDQ, Ted Tron, Visual, Direction, Content, Design
Fugazi Clothing, Visual
georgxaver 