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Hi I’m Georg Xaver Feldschmied Armstrong! I’m a content strategist who helps brands create and execute their vision. I have over 8 years of content strategy, design, social media management, and brand development experience across numerous spaces.

I help elevate brands through bold content and thoughtful strategy – built for impact, made to resonate.

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The HRT Club — Manager of Social Media, Content & Influencer Strategy | Jan 2025 – Feb 2026

Lead full-cycle content development strategy across organic and paid channels. Design and manage influencer campaigns driving measurable increases in brand awareness and customer retention.

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Progentec Diagnostics, Inc. — Manager Digital Marketing & Social Media | Nov 2019 – Jan 2025

Scaled social platforms to over 100k cumulative users, achieving 40% YoY growth in engagement through data-driven content iteration. Pioneered multichannel content strategies, including animated YouTube videos, podcast hosting, and app- based course content.

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United Nations Relief and Works Agency (UNRWA) — Social Media, Communications & Strategy Associate | Oct 2018 – Oct 2019

Supported global comms strategy with a focus on timely, region-specific reporting and cross-platform dissemination. Managed stakeholder communications and key document preparation for international meetings, with experience in policy briefings and NGO collaboration.

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Professional Soccer Player | 2015 – 2019

Seattle Sounders FC, MLS & USL

1.FC Mönchengladbach, Youth German Bundesliga

SCR Altach, Austrian Bundesliga

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Master’s Degree | Northeastern University

Graduate degree in International Relations and Global Studies from Northeastern University.

Boston, MA.

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Freelance Work (2022-2026)

Lyria Sporting Club, Content, Direction, Vision, Strategy, Design

Georg’s Bakery NY, Director, Content, Design, Strategy

Adidas US, Talent, Visual

AL GREEN Yoga, Web Design, Content Creation, Photography, Direction

System Studios London, Visual and Content

ESDQ, Ted Tron, Visual, Direction, Content, Design

Fugazi Clothing, Visual

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Mastery in: Figma, Adobe Suite, Canva, Buffer, Sprout Social, Slack, Klaviyo, SendGrid, MailChimp, All social platforms (Meta, Instagram, Tik Tok, X, LinkedIn, Reddit, YouTube), Ai Tools (ChatGPT, MidJourney, Sora), Meta Business Suite, Google Analytics, Tik Tok Advertising and Business.